As senior designers at our agency, my colleague and I collaborated on the branding for Chance Clean Cider, a new alcohol-free cider company. Our creative concept centred on the idea that alcohol-free drinks can help people stay present and enjoy the moment. Working closely with a copywriter, we developed the tagline “Refreshingly Present”, which guided the tone of the visual identity. We designed a minimalist, distraction-free logo and bottle label that stands apart from traditional cider packaging, offering a clean, modern aesthetic that reflects clarity and mindfulness. The accompanying image library highlights people appreciating life’s small, meaningful moments. The logo features a stylised triangle, inspired by the English Apple Triangle (the region where the cider is produced). This doubles as a distinctive icon for digital and social media use. The overall brand system uses a confident, contemporary typeface and a colour palette that feels optimistic and fresh.
