DEXCOM ART DIRECTION

As Monk's Creative Lead for Dexcom, a medical tech company focusing on diabetes, I oversaw the visual direction for a series of branded photoshoots in London and Amsterdam. I played a key role in pre-production, including researching locations and casting models, as well as illustrating scamps to visualise and communicate shot concepts to the photographer. On set, I collaborated closely with Dexcom’s Director of Marketing, Monk’s Head of Production, and a multidisciplinary team including the photographer, lighting technician, digital technician, and stylists. Following the shoots, I collaborated with the clients to review and select final images, and then partnered with a retouching artist during post-production. The result was a versatile and high-quality image library developed for use across Dexcom’s future campaigns.